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Can the 22 a Day Campaign Bring Negative Results?

Posted on January 25 2016

Interesting question huh? One of the things that I learned from marketing classes is that sometimes certain campaigns may actually bring out the opposite of the desired effect.

Take for instance the Just Say No anti-drug campaign that ran in the 80s and 90s. While the campaign was meant to show young people how to say no and the different ways they could, it actually promoted drugs altogether.

Many of the younger population were not even aware of how widespread drugs were. The campaign emphasized that it wasn't just a few people doing it but many. Why would the government not promote campaigns such as getting hit by a bus or drinking too much water may kill you? Because no one was doing it on a mass scale. Drugs were something a lot of people were doing.

Not only did the campaign solidify that drugs were widely used but it also painted the picture of who was doing the drugs. They usually looked like the cool kid in school. Thus promoting the in order to fit in with the cool kids you have to do drugs mentality.

So, does the 22 a day promote this negative influence? That suicide is so wide spread, it's ok? Maybe we should revisit the drawing table on how to promote awareness without promoting a widespread solution to PTSD...


Drive on my friends,

Bradley Burnett



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