As We Get Closer to the Holidays
Posted on December 10 2015
Christmas is right around the corner. That means family, friends, and some good food are on the horizon. With that being said, I just wanted to remind everyone about what we do and why we do it.
Many people over the years have asked how they can help and support our returning soldiers. I always pointed them towards some charity like Wounded Warriors. But recent reports have shown that these organizations do not spend the majority of donations on helping veterans. Most of the money goes to pay some ridiculous board of director's salary or advertising and upkeep costs. It seemed to me that the veterans were still getting treated second rate even by non-profits.
So how could the civilian population help veterans? This was the question. I looked at things that veterans were lacking first. I decided that helping veterans with PTSD would be the most beneficial since this was one of the biggest problem areas of returning veterans.
Next I looked at services that the Department of Veteran Affairs offered and tried to find something that they were not providing. That is when I came across PTSD service dogs. The VA does not fund this treatment because of the lack of data to support that it actually helps veterans. I knew from personal experience that this was hog wash. Many of my veteran friend's live were drastically changed by the love and support of a dog. Now a certified PTSD service dog? It would be one of the best tools for self help and staying away from medication.
So how could I involve the community? I looked at models of business like TOMS Shoes and Feed Tote Bags and came up with the idea that clothing could not only obtain this goal but also give something of value to everyone. Produce high quality clothing with simple, yet meaningful designs for civilians to wear and show support while providing an avenue to raise money for these dogs.
I teamed up with a local non-profit called the Austin Dog Alliance and began supporting their Hounds for Heroes program. Since then, everyone who has bought a shirt has directly contributed to helping veterans. Mission accomplished.
So if you are wondering what to give this holiday season, then why not shop YOUnity Clothing and kill two birds with one stone. A great gift to whomever and one to a veteran suffering from PTSD.